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Will Chou

I am the the founder of this site and I am grateful you are here to be part of this awesome community. I help hard-working Asian American Millennials get rich doing work they love.

Top 5 Limiting Beliefs About Money (That Can Explode Your Wealth If Fixed)

Many people fail to reach their potential in life because they blindly accept the rules about the universe that society and their parents have placed on them.

“The sun revolves around the earth.”

“You died from illness because you were a bad person.”

“The only reason he is successful is because he stole an idea.”

But when you realize that the people who told you this are no smarter than you and could be wrong, everything changes. That’s why limiting beliefs are the most important thing to fix…

What are limiting beliefs?

Limiting beliefs are assumptions that we believe about the world and how you can’t accomplish thing that hold us back from achieving our goals even though they’re not true.

These things are hidden and are tough to self-identify.

Additionally, they will stop you from success no matter what tools, tricks, or techniques are given to you.

I’ve noticed in the job market.

People will lack any enthusiasm and will give up very quickly even if they’re given the best strategies and tools out there from individuals who are incredibly good at finding jobs.


Because they still hold a central belief that stops them: “I’m too young.” or “I don’t have the skills and can’t acquire them.” or “I’m too old.” or “I lack experience” or “I’m overqualified.”

Notice how these all play out in other fields: dating for instance or music.

Many men will not even try or give up easily when things look bleak.

Musicians face this too. Justin Bieber mentioned on his appearance on X Factor USA that he was told by everyone that he was too young to be successful when he first started out in the industry.

I think one of the most common limiting beliefs is the abundance and scarcity mindset.

They are two sides of the same coin.

An abundance mindset is one where you feel like there is plenty out there for all. This perspective change affects all other areas of your life: you don’t cling to every dollar like it’s your last, which eventually helps you focus on making more than on the lack that you have… you give freely because you realize that money spent in intangible ways can come back many times over: helping friends or going above and beyond for your customer… you aren’t as desperate or focused on one woman and you end up appearing more attractive because it shows that you are an eligible bachelor with choices.

Scarcity mindset is the opposite: you cling to finances, people, and items like it’s the last you’ll ever get. You think the world is limited.

I’ve always tried to identify limiting beliefs and uproot them.

Now, here are the top limiting beliefs around money that destroy people…

1. Rich People Are Evil and Greedy

There are plenty of stories of people who have subconsciously prevented themselves from claiming the wealth and success they’re after because they think it would affect their values if they became rich. This often hinges on a false belief that “all rich people are greedy” that was told to them by someone they grew up listening to — often parents.

But is this actually true? Or just a lie made up out of jealousy/.

Any group of people has differences. Some rich people are greedy while some are kind.

Jaime Masters has interviewed hundreds of millionaires on her show Eventual Millionaire and she found that rich people are actually the most giving people in the world. They give more money to charity and devote more time to helping others.

If you look at the world’s richest billionaires, they’re giving more money to charity than ever before in history. Bill Gates and Warren Buffett created the Giving Pledge where they have pledged to give over half their wealth to charities before they die.

2. Money Doesn’t Make You Happy So Avoid It

Money may not make you happy but it sure does remove a lot of things that make you unhappy (hospital and car bills you can’t afford, illnesses, food, etc.).

Don’t let this be your excuse for staying poor. You don’t need to swing to the other end of the extreme and avoid becoming rich just because it doesn’t make you happy.

3. I Feel Guilty Having All This Money When There Are People Making $1 A Day in the World

This belief causes people to voluntarily throw away, stifle the success of their business by underpricing, or give away their money, even though they could have used ti to make more money or give back more to society.

One of the best way of disproving limiting beliefs is finding people who have disproven it with their own lives.

Warren Buffett, for example, has pledged to donate 99% of his money to charity before he dies. He has helped more people living in poverty than most other people because of his charitable donations. To do that, he had to use the money to make more money and compound that money until he was very old to make the most to donate. Having the money isn’t always a bad thing.

4. My Parents and Ancestors were never rich, so I can’t be.

You need only look to all the self-made millionaires and billionaires alive today to know that this isn’t true. There are more and more new stories of this every day online thanks to new technology that makes it easier and faster to scale a business idea.

5. I’m Being Selfish For Wanting To Be Rich

Wanting to be rich doesn’t have to be selfish.

Pat Flynn, and many other lifestyle entrepreneurs, have become millionaires mainly because they want to spend more time with their family. Their motive is to make their children’s lives better by actually having time to spend with them.

Furthermore, there’s nothing wrong with being selfish.

You sometimes have to be selfish enough to take care of yourself so that you are in a good spot to help others (just like how airplanes tell you to put the air mask on yourself before your child so that you can actually help your child without dying).

Many people grow up with flawed ideas of how bad it is to be selfish because they were attacked my family, friends, or acquaintances for doing something pleasurable for themselves. The world should be a place where everyone is happy and enjoy what they’re doing. Therefore, you’re doing yourself a disservice by living a life of self-inflicted suffering.

Why do we have limiting beliefs?

I’ve gotten curious lately as to why we have them.


Well, I think it’s because they are part of our psychological nature to make assumptions.

Also, a partial truth can become a whole truth in our belief system.

There are elements of partial truth to most limiting beliefs. That’s one big element to why we believe them.

For example: we think that everyone doesn’t like a certain race because we experienced a few horrible racist experiences in our childhood.. or we may think that people can’t get a good job with no college degree because most of the people you’ve met without a degree fail.

We don’t ever really check the numbers or statistics. If we did, we might find general trends that agree with us that further confirms it.

What successful people do is push past that and get excited at some of the super successful wealthy individuals who did well without even a high school degree, like Richard Branson.

This fuels you to become another super successful person.

Instead, many of us end up just giving up without even trying, thus turning your chances of success from some percentage to zero.

Quite frankly, the history of science shows how we really have no idea how the real world works and are just doing the best to figure it out. Not so long ago, we thought sucking our blood out with leeches was good medical treatment and we thought every planet revolved around us.

It took decades of complicated testing and arguing against overwhelming evidence to convince the world.

We make assumptions based off limited evidence to save time.

Sometimes, those things cripple us.

How do you identify limiting beliefs?

It’s tough.

I think it’s very difficult on your own.

Having other people who are skilled in the area you want help in give you an objective feedback on yourself helps. Get multiple people, the more, the higher and better the sample size.

Being very biased yourself, it’s almost impossible to identify them.

It can still be done.

A lot of the limiting beliefs I’ve identified come from people experienced in the area giving a different belief on something that questioned my assumptions of how the world currently works.

Always be questioning.

How do you eliminate limiting beliefs?

This is definitely not an end all be all, but I’ve found that small baby step actions working against the identified assumption works really well.

Why does this work well?

Because if it’s a strongly rooted belief, it’s going to be very tough to go at it full force.

For example:

I’ve had a few minor racist moments in my lifetime being Asian America. I’ve identified this as a possible partial reason for my aversion to reaching out to people of different ethnicities for guidance or to learn more.

Rather than immediately trying to boldly talk to hundreds of white people and reach out, you could do a small test first: reach out to 5 people who went to your college and work in your field of interest that you haven’t met before. Because of the alumni and field of interest connection, they are more possibly willing to reach out.

As you can see, if you have huge racist memories from your childhood, it can completely stop you in your tracks from even trying if your move is too bold.


Some people are different and prefer a “jump in the pool” rather than “one step at a time” strategy. I prefer this myself when I’m actually swimming. Some people might do better with an initial big shock.

Some people tell others to do something huge, like stopping 10 random girls on the street and asking for their number if they’re scared to death of approaching. I would say it doesn’t always work out well because if you’re exceptionally introverted, it could never be forced no matter what you threaten, bribe, or take away from that person. It’s too extreme.


I’m always struggling and working to better myself with identifying and removing limiting beliefs.

They are one of the central things holding us back from our success that we overlook.

All the right tools and techniques in the world make no difference when you have a belief that holds you back.

For example, believing you can never success in the workplace because of your education, experience, degree, and skill set can attempt you from even trying even if you get the best tools, strategies, and advice from the best experts out there telling you that you can.

To identify these beliefs, find as many people you can who are skilled in the area you need help with to objectively analyze you. It’s tough to figure it out on your own because you are biased.

To eliminate them, work on slowly uprooting them through small actions that test your new belief.

Another way is to just go all in immediately. It doesn’t work for everyone.

Have you found any techniques that work even better?

What are some beliefs you have discovered about yourself that aren’t true?

Views – 11

The Secrets to Asian American Male Millennial Dating

The Secrets to Asian American Male Dating with Mike “SquattinCassanova”

In this podcast, I interview Mike “SquattinCassanova”, an Asian dating coach.

We talk about:

  • are Asian men undateable?
  • the insecurities we deal with
  • the differences in race when it coming to dating
  • struggles Asian American millennial men have in dating
  • the importance of not blaming or feeling like you deserve anything
  • how we can become strong, masculine Asian men and why it matters
  • the importance of having a positive mental attitude and not having a victim mentality
  • what you missed out on growing up that you should do more of to improve (hint: includes team sports and socializing)
  • the differences between male and female mate value (preview: unlike females, male mate value rise into their late 30’s)
  • Elliot Rodger

Keep Reading

Views – 33

A Busy Man’s Brief Guide To Stopping Procrastination

I was on the phone with one of my email subscribers and he told me he likes shorter posts. He doesn’t have the attention span to read a long post and will scan it.

Therefore, I’m combining that feedback with the popular request to talk about how to defeat procrastination and dealing with the inability to concentration. This is fast, short guide on stopping procrastination.

Hyper-Incentivize With A Time-Sensitive Reward

I learned this from the fitness trainer, Matt Kido. Always bored of cardio? Sick of repetitive work? Watch an amazing show (Game of Thrones, Breaking Bad, West World, Dragon Ball Super, Attack on Titan) while running on a treadmill or biking. The kickers?

  • It has to be a show that is so amazing that you love it and can’t wait until you watch it again.
  • You can only watch this show while you’re working out.

By doing this, you are chaining a reward that makes you drool with a habit you want to build.

Well, how do you know it’s a good show? Sometimes, you’ll have to test out a few shows or movies. You’ll find it eventually.

It doesn’t have to be a TV show you’re doing this with or exercise. You can apply this to anything. Add an enjoyable activity to what you find un-enjoyable. 


  • Eating out when studying.
  • Listening to books while dancing.
  • Playing video games while listening to a video course.
  • Improving your photography skills while traveling.

Warning: if possible, avoid choosing unproductive rewards like junk food. If you feed one good habit with a bad habit, you’re taking one step forward and one step back.

Simplify to One

Out of all the tasks you can accomplish within a single day what is the most important? It doesn’t have to be urgent — it can be something you’re putting off.

Once you decide what it is, write out the task somewhere big where you can see it. It can be a giant whiteboard or piece of paper. It can also be your computer monitor’s or phone’s screensaver. There’s a browser extension called Momentum that makes it your screen when you open a new tab. The more times it will catch your eye throughout the day, the better.

Your goal should be to finissh that task before anything else. Your measure of success will be whether you finish that task. Completing anything else doesn’t matter.

I learned this concept from Warren Buffett, who often only has around 3 big goals for the entire month on his calendar. The rest of the pages in his calendar are empty.

Warning: don’t make the task too big or intimidating. It’s better to make it smaller and into a manageable chunk. If it’s too overwhelming, you won’t ever get over the intimidation hump to even start.

There you go! Two short, actionable tips that you can test out immediately. Go forth!

Views – 67

What is a bucket list? No regrets, quality over quantity

An Honest Guide to Completing Your Bucket List: Quality over Quantity

Many spend their entire lives chasing money. When they finally get it, they find themselves worth millions but trapped at a job that they hate that makes them work 60+ hours a week. Miserable.

These aren’t hypothetical situations. It happens all the time. I hear about it all the time in most of the millionaire interviews I consume.

They achieve their dreams of wealth but they live with regrets for what they sacrificed to get there.

How about living a life with no regrets and getting rich?

Thinking through what success is to you and having some real world experience from others to bounce that off of can save you a ton of time.

Keep Reading

Views – 88

The Cheat Code To Life Is "Dessert And No Vegetables"

The Cheat Code To Life Is “Dessert And No Vegetables”

Most people think they have to suffer throughout life to achieve success. Asian parents tell us to spend the first 30+ years of our lives pursuing a job we don’t care about to get rich. But is that actually true and is it worth it?

What if the secret to life is actually finding a way to be happy and enjoy life throughout the process. 

Find out in my latest podcast episode:

Subscribe to the podcast:

Will's Personal Development Podcast

Will's Personal Development Podcast

What are your thoughts about eating “dessert and no vegetables”?

Views – 107

The Secret Power of Being Fully Present in the Moment

The Secret Power of Being Fully Present in the Moment

With the rising popularity of emotional intelligence and meditation for success, a related concept has been popping up all the time: staying present in the moment.

What does “living in the here and now” actually mean?

This article will help you discover how being present can improve your wealth, happiness, love life, and relationships.

Keep Reading

Views – 132

Act Like A Success, Think Like A Success by Steve Harvey Book Summary

18 Lessons Steve Harvey Can Teach You About Success: A Book Summary and Review

Steve Harvey is one of the few who truly started from the bottom.

There are plenty of successful people who started in the middle of life with a good education and rose to the top. Steve flunked out of school, worked at a factory job, go fired, was homeless, and made up his mind to be a success when he was middle-aged.

I can list the names of people I know who started like that on my fingers: Richard Branson, John Paul DeJoria, Chris Gardner, Jim Carrey, Sylvester Stallone, Brian Tracy, and Tony Robbins.

When I first heard Steve’s story on YouTube, it struck me so deeply that I had to learn more. Why? Because some part me had lost hope but I saw that if Steve could change his life so late in the game, maybe I could too.

As always, I do a search to see if he wrote a book on success, not expecting to find anything.

Just like with Michael Strahan, I was surprised to find that he did. It is called Act Like A Success, Think Like A Success. Isn’t that interesting? You’d be amazed how many of your role models have written books explaining their secrets.

It’s a tragedy few people know about these books or bother to read them.

Steve’s book gives me a unique perspective. It’s not advice from someone who at the top. It’s coming from someone who came from the bottom.

By the end of this, any excuse you have, whether it’s “I don’t have the connections”, “I don’t have the skills”, “I don’t have the knowledge”, or “I don’t have the education” should be flushed out of you like turds in a toilet bowl. No excuses.

Many people die letting their false beliefs and excuses hold them back from their dreams. Don’t let this be you. Here are the top 18 lessons I learned from his book:

Keep Reading

Views – 136

Outliers by Malcolm Gladwell Summary

Outliers by Malcolm Gladwell: A Book Summary, Review, and Critique

Have you heard of the 10,000 hours rule? Popularized by the book Outliers by Malcolm Gladwell, it basically says that you need 10,000 hours to become a master or expert in a field.

Since then, it’s become a mainstream term in pop culture, even mentioned by famous artists:

Macklemore wrote a song about it.

Ed Sheeran agrees with it:

Well, it was popularized by the famous book Outliers by Malcolm Gladwell. But there are myths that need debunking about it…

Malcolm actually said that this idea was oversimplified by pop culture. Just because you practice 10,000 hours doesn’t guarantee success if you have no natural talent.

And he said it doesn’t apply to some things like sports. I would add that it’s not a specific number. It’s just a ballpark range.

I wanted to share some of the best advice in the book and give a review on it.

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Views – 120

New Scientific Study Reveals A Secret To Stop Procrastinating

New Scientific Study Reveals A Secret To Stop Procrastinating

For most of human civilization, procrastination advice has come from so-called experts, parents, relative,s and friends.

If you were smart, you would learn from one or two of the richest, most successful people you knew who doesn’t procrastinate. But even then, your advice was based on just a couple data sources and you couldn’t really be sure if it was the most accurate advice.

When you get advice from someone who is mediocre at what they’re giving advice on, it’s no surprise you get mediocre results.

Nowadays, we have access to hundreds of resources, interviews, and content from successful people. But even then, it may not be the best advice for you. That advice may have worked for them, but it may be different for you because you have your own unique challenges, strengths, weaknesses, and talent. You’re an average guy, like me, not a genetic genius, like them.

But now, we have a third valuable resource to turn to…


Today, I want to share with you a new scientific study done that reveals a secret to stop procrastinating:

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Views – 162

female billionaire martha stewart's rules of success

20 Rules for Success from Female Billionaire Martha Stewart

Did you know Martha Stewart was a female billionaire?

I bet you didn’t.

She’s not anymore, but at one point, she reached that level.

It’s interesting how unaware we are that really well-known female celebrities are billionaires even though they’re in the minority and should be celebrated.

I didn’t know Oprah Winfrey, Martha Stewart, and J.K. Rowling were until I did some research.

I read Martha’s book on success. This book is literally on how you can achieve success. It’s staggering how many successful people have written $10 books on these topics, yet no one is aware of them, let alone read them.

This book was a great read. There was a lot of lessons I really think that many women can relate to and I think it’s one of the best books to read for a women looking to become wealthy, happy, and successful.

Here are the top rules of success I picked up from the book:

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Views – 284

Why Defeating Shame & Vulnerability May Be The Key To Success: Daring Greatly by Brené Brown

Brené Brown is a University of Houston research professor who has spent decades studying shame and vulnerability.

For most of human civilization, men have hid behind the mask of masculinity, concealing any signs of shame and vulnerability because they believed that a man should never show weakness.

But it turns out that Brené found that vulnerability is a vital part of mental health, communication, and working relationships through her scientific study. Men are waking up and realizing this — even entrepreneurs like Lewis Howes have wrote books on it.

If you’re not familiar with the vulnerability, shame, and guilt movement, start out by checking our Brené’s TED talk, which has gotten millions of views:

“Vulnerability is not weakness. I define vulnerability as emotional risk, exposure, uncertainty … Vulnerability is our most accurate measure of courage.” -Brené Brown

Are you dealing with shame? How do you identify if you have it and how do you handle it? Listen to my podcast episode to find out:

Subscribe to the podcast:

Will's Personal Development Podcast

Will's Personal Development Podcast

“Shame is a focus on self. Guilt is a focus on behavior.” -Brené Brown

Here are some key lessons I learned from her book, Daring Greatly: 

  • There is no data that shows there is any benefit to shame.
  • Shame resiliency is the ability to realize what you did is still worth it regardless of the risks of shame and embarrassment.
  • Shame resiliency is important and useful and can be improved.
  • Validating your self-worth based on the external is a recipe for disaster and shame. You must be okay with what you do and who you are regardless of what others think.
  • Vulnerability is not weakness. It is courage.
  • Denying vulnerability that exists is weakness because you have a weakness you’re not admitting.
  • Vulnerability is not revealing your deepest secrets to strangers. Get to know someone and see if you can trust them first.
  • Trust must be slowly built over time.
  • Every action that someone you know takes to show their reliability (or lack thereof) is another score on your trust scorecard to determine if you can trust them.
  • Men get their shame not only from other men, but also from the women they know. Women also get massive shame from other women. Both genders try to live up to a perfect ideal of who they have to be that’s impossible.
  • Research shows that there is nothing good to perfectionism. It leads to depression, life paralysis, and many other issues. It’s caused through approval-seeking.
  • The data shows that shame is correlated with depression and suicide, while guilt is inversely correlated. Therefore, you want to train yourself, your children, and others to use guilt rather than shame. Get them to shame stuff like, “I made a stupid decision” rather than “I am a stupid person.”

My Own Shame

Discovering these books and reflecting on my own experiences with shame have been a wake-up call. Since I was young, I would have flash-backs to experiences I had that would seep shame and embarrassment. Usually, this occurred when my mind was free, like in the shower or driving.

After listening to The Mating Grounds podcast, I realized this is fairly common. Rather than push away the thoughts like I used to, I was encouraged to come to terms with them.

This has helped me meet these memories and feelings head-on. I came to realize that some of that shame is illogical.

For example, I would think, “I can’t believe I barged into that conversation and mentioned how I went to visit the same city recently. I must have come off like I was bragging and full of myself.”

But when I assess the situation, I was placing way too much shame and assumption on myself for simply trying to be part of a conversation. I will take these lessons and try to be more compassionate with myself.

Loving-kindness meditation has been helpful.

This whole topic has helped me become more self-aware of how I treat myself. I have realized that I need more self-love and need to stop beating myself up at times for fear of offending people.

Recommended Further Reading & Listening

Views – 217

Ultimate Mens Dating Guide

Mate by Tucker Max Book Summary and Review: The New Science of Attraction (Updated)

A few years ago, I discovered the world of online dating advice. At the time, I felt like I had discovered a super power. Until that point, I thought that your success with women was fixed and there was nothing you could do about it. Finding out there were techniques I could use immediately to improve was like discovering the holy grail.

Unfortunately, these tactics and “blueprints” were horrible. They were inaccurate and produced few results. Dating coaches and pick up artists claimed to have found the “science of attraction” but it was a pseudoscience at best. They really just shot at the dark and taught what worked. It was far from a rigorous scientific process.

Now, that has changed. In the last two decades, tons of new experiments have been done by actual scientists on attraction. There is a lot more data you can trust and the results can be counter-intuitive. This is the men’s dating guide I wish I received years ago. And it’s all here for you for free.

The lessons I learned and will share come from a book called Mate: Become the Man Women Want. The book is based on extensive research on into evolutionary biology and mating. A man who is really good with women (Tucker Max) partnered up with a Ph.D. to go through thousands of shocking studies.

Humans are lucky creatures because there are so many areas (behavioral, social, fitness, mental health, fashion, etc.) we can improve. Other animals are screwed with what they were born with (like how long their antlers are).

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Views – 1295

Books written by billionaires

169 Books Written By Billionaires (A Constantly Updated, Complete List)

If you read all of these, you will not come out the same person you came in (and I mean in a good way).

Here is a list of all the books written by billionaires.

I have looked all over the Internet for a list and I have yet to find a list that even comes close to what I’ve compiled here. The reason is simply because no one seems to be as plugged into the billionaire universe and the books out there as me. Nor have many people set out a goal to read most or any of them.

Richard Branson made a good point in his book that news and internet estimates of net worth are usually wildly off in both directions.

I tried my best to make this list as accurate as possible. I put more weight on the only two net worth sources I trust: Forbes Net Worth Billionaire List and Fortune. If I had any doubt if people were billionaires, I put their books in a separate list in a section at the bottom.

If you know of a book by a billionaire not on this list, leave a comment. I will keep updating this page. 

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Views – 3786

crossfit secrets to success

How To Become A Top CrossFit Games Athlete: Secrets to Success

When you want to get better, you hang around the people who are already like how you want to be. At least that’s what people say…

Since I started my CrossFit journey a year ago, I figured that if I am going to do this, I might as well do it right. Why not learn from the best of the best? I studied all the interviews and videos of the best athletes I could find online. I dissected Rich Froning’s book and interviews to distill his CrossFit success secrets in its own article.

The next step was reaching out to any regional or CrossFit Games competitors and seeing if any were kind enough take the time to answer my questions. Here is what they said:

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Views – 207