One of the greatest lessons I’ve learned in the last decade is that we are far from rational creatures. We sometimes behave based on emotion and cognitive biases. To explain, let’s dip our toes into consumer psychology. Shampoo, toothpaste, and soap are household items that had to keep up with consumer behavior to stay in business. Businesses…
Author: Will Chou
I am the the founder of this site and I am grateful you are here to be part of this awesome community. I help hard-working Asian American Millennials get rich doing work they love.
10 Best Books on Finding Your Passion & Purpose in Life
I’m dissatisfied with the current online content that list the “best” books on finding your passion and purpose. That’s because these authors clearly didn’t read these books and choose mediocre choices to fill out a list. Having been a fan of the personal development industry for years, I’m aware of many of the best books…
The Ultimate “Advice To My Younger Self” Compilation
I have doubled down on any knowledge I could find online around “what I wish I knew when I was 20 (or 21 or younger).” Why am I such a fanatic about “advice to my younger self” content? Most people (99%) don’t care to take the time to learn from others’ mistakes. If you don’t…
How To Master Anything – A Chat with Dr. K. Anders Ericsson, author of Peak (Podcast)
I highly recommend the book Peak: Secrets from the New Science of Success by Anders Ericsson and Robert Pool. This book is one of the most well-researched, evidence-backed books on what it takes to become a master of a craft that exists. It’s a must-read before any other books on the topic, including Mastery by…
5 Tips on Networking With Charisma at a Conference or Convention
If you’re into self-development in any way, there are a million conferences to go to. For entrepreneurs, there’s Start-Up Grind… and a hundred others. For people into improving their fashion, there’s StyleCon (now Menfluential). For Pokemon lovers, there’s Pokemon World Championships. For people non-tech start-up founders, there’s HustleCon… and more. There are comic, video game,…
How To Take Successful People Out For Coffee
A lot of successful people have recommended taking people you admire out for coffee, especially when you’re starting, so you can learn from them or even get them as your mentor. In the book Getting There, I learned that the billionaire Michael Bloomberg used to eliminate reasons they could refuse. He would find successful people…
This is Asian American Dating Life [Podcast]
I wanted to have some fun on my podcast and cover a more light topic. If you’re looking for a serious life lesson, this episode may also give you some insight or inspiration on: what you think is the greatest disaster in the world doesn’t affect you as much as you think perseverance is rare,…
How To Network With Successful People Without Being Sleazy
I used to dislike networking. I thought it was sleazy. I thought networking meant being sleazy by trying to get a job or something from others by going to 50+ networking events or dealing with others with clear ulterior motives. In fact, I’d been to a few, and it sucks. If people didn’t see any…
A Review and Demo of Rick Hanson’s Foundations of Well Being Course
Rick Hanson is a neuropsychologist and the author of Hardwiring Happiness: The New Brain Science of Contentment, Calm, and Confidence. Since a lot of what we do is ultimately to become happier (we make money to have freedom to be happy, for example), I figured how can I get a head start and just jump…
The Power of Writing Down Your Goals: 9 Tips to Goal Setting
So I was keeping up with the YouTube landscape and came across a video by The Gabbie Show. She’s a well known Viner who went on to Youtube and has obtained millions of subscribers. She posted this goal-setting video on how to become successful on social media, and it blew me away for one reason….