s truett cathy founder of chick fil a

3 Secrets of Success From S. Truett Cathy, the Founder of Chick Fil A

I’m a big fan of the billionaire, S. Truett Cathy. But most people don’t even know who he is (He’s the founder of Chick Fil A).
I’ve loved going to his stores for over a decade. Truett’s book It’s Easier to Succeed Than To Fail, where a billionaire lays down his secrets to successis one of those rare gems. It’s a must-read and huge opportunity that most people are missing out on.

Outside of his wealth, Chick Fil A still has one of the best customer experiences out of all the fast food places I’ve visited. They still carry out the food to your table when you dine in. On top of all of this, they still remain closed on Sundays for religious reasons, which turns away millions of dollars in sales and lets their competitors get ahead. I think this is admirable because it shows that money isn’t everything and you have to commit your values straight.

When I dove into this book, I was amazed at how humble and simple of a man he was. His lessons on gratitude and living life go far beyond just making money; they touch on something even more important.

Watch this video and discover three big lessons I learned from the book. You will learn:

  • why “easier” is not the same as “easy.”
  • a secret to making billions of dollars.
  • why time and life are more precious than money through a deeply personal story.

Once you had a chance to watch, I’d love to hear from you. In the comments below, let me know what’s the most useful insight you took away from the video and what is one specific action you can take now to put it into practice?

Please share as much detail as possible in your reply. Tons of people come here everyday for help and your story may be just what they need to have a breakthrough.

Thanks again for sharing your positive vibes and making this tiny hangout one of the coolest, most game-changing places out there.

-Will

P.S. if you know one or two people who would find this valuable, please share this with them.

P.P.S. there are some cool facts about Chick Fil A I learned from the book that I have to share with you…

How did Chick Fil A get its name? The sandwich. It wasn’t anything innovative. He named it after the Chicken Fillet sandwich he invented; it’s as simple as that and he’s never changed it.

Where did Chick Fil A’s logo come from? That red chicken logo has been there since the start. Similar to what Phil Knight did with Nike, that logo was bought for pennies on the dollar from a random graphic designer. He never ended up changing it. It just goes to show you that the logo doesn’t matter nearly as much as people think. I think it’s retarded when people start a company and waste thousands of dollars trying to get the right logo; you can figure that out later (or it may be good enough already and never worth changing). For Phil, he didn’t even like the checkmark logo. But it stuck!

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2 Comments

  • Adam - Motivation

    June 16, 2017

    It just seems to me to make money you need money. You can have a idea but without the capital its not going get of the ground. So if you are from a wealthy family, you have a huge head start. But as they say, if you want something desperately, you will get it.

    Reply
    • Will

      June 16, 2017

      Hi Adam,

      This idea that it takes money to make money is a myth. It’s not true though there is a grain of truth. Businesses with huge barriers to entry (oil or cell phones) do require a lot of upfront investment. But countless books and entrepreneurs in podcasts and videos I’ve consumed have disproved this myth. I used to think this too before I started devouring stories of successful people a few years ago. The $100 Start up is a good starter to show plenty of people who came from nothing. There are countless songs and books about it. Bill Gates recommended a recent book called Hillbilly Elegy, who started with nothing and horrible parents and became a Yale lawyer. There’s countless examples I can bring up.

      If you want it enough, you can work at McDonald’s or flip stuff on craigslist to make money to use as capital or get investor money like thousands of Sillicon Valley entrepreneurs or people on Shark Tank.

      What this IS good for is separating those who really will execute from people who secretly know it’s possible but want to keep putting up excuses forever. Give them a list of examples to disprove this and see how they respond. If they keep making excuses, they may be the latter.

      Reply

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