I’m a big fan of the billionaire, S. Truett Cathy. But most people don’t even know who he is (He’s the founder of Chick Fil A).
I’ve loved going to his stores for over a decade. Truett’s book It’s Easier to Succeed Than To Fail, where a billionaire lays down his secrets to successis one of those rare gems. It’s a must-read and huge opportunity that most people are missing out on.
Outside of his wealth, Chick Fil A still has one of the best customer experiences out of all the fast food places I’ve visited. They still carry out the food to your table when you dine in. On top of all of this, they still remain closed on Sundays for religious reasons, which turns away millions of dollars in sales and lets their competitors get ahead. I think this is admirable because it shows that money isn’t everything and you have to commit your values straight.
When I dove into this book, I was amazed at how humble and simple of a man he was. His lessons on gratitude and living life go far beyond just making money; they touch on something even more important.
Watch this video and discover three big lessons I learned from the book. You will learn:
- why “easier” is not the same as “easy.”
- a secret to making billions of dollars.
- why time and life are more precious than money through a deeply personal story.
Once you had a chance to watch, I’d love to hear from you. In the comments below, let me know what’s the most useful insight you took away from the video and what is one specific action you can take now to put it into practice?
Please share as much detail as possible in your reply. Tons of people come here everyday for help and your story may be just what they need to have a breakthrough.
Thanks again for sharing your positive vibes and making this tiny hangout one of the coolest, most game-changing places out there.
P.S. if you know one or two people who would find this valuable, please share this with them.
P.P.S. there are some cool facts about Chick Fil A I learned from the book that I have to share with you…
How did Chick Fil A get its name? The sandwich. It wasn’t anything innovative. He named it after the Chicken Fillet sandwich he invented; it’s as simple as that and he’s never changed it.
Where did Chick Fil A’s logo come from? That red chicken logo has been there since the start. Similar to what Phil Knight did with Nike, that logo was bought for pennies on the dollar from a random graphic designer. He never ended up changing it. It just goes to show you that the logo doesn’t matter nearly as much as people think. I think it’s retarded when people start a company and waste thousands of dollars trying to get the right logo; you can figure that out later (or it may be good enough already and never worth changing). For Phil, he didn’t even like the checkmark logo. But it stuck!
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