Tai Lopez Review on If He's A Scam

A Brutally Honest Review of Tai Lopez’s Courses (67 Steps, Social Media Agency, Etc.)

This review is not sponsored or influenced by Tai Lopez or his team. I hope to keep it that way.

People are seeing a man called Tai Lopez run numerous ads on social media and selling courses that essentially promise to make you rich and successful. They’re wondering if he’s a scam. I have actually paid for his program and wanted to give my brutally honest review of him.

Who is Tai Lopez?

As a quick recap, let’s cover who Tai Lopez it. Tai came onto the online scene in 2015, and quickly rose to become one of the top personal development gurus on the web.

How do I know? I’ve watched his whole journey from the start. I have consumed a ton of content (paid and free) from Tai. He has repeatedly admitted to these things. However, he been notorious for not revealing the specific details on how he made his money and how much he has.

Growing up, he found six mentors that helped him. One was Joel Salatin, a successful, wealthy farmer, known for his involvement in the documentary, Food Inc., and the book, Folks, This Ain’t Normal. Tai chose to work as an apprentice farmhand for Joel for a couple years.

He also spent a couple years living with the Amish, a group of traditional Christians living in the U.S. who live simple lives and avoid modern technology. This was a pivotal time for him because it taught him about happiness and simple living. He often claims the Amish have much lower suicide rates despite living such simple lives.

When he was a young adult, he found himself broke and sleeping on a coach. He went through the Yellow Pages (a thick book directory that gives you all the phone numbers of everyone in an area) and saw a huge insurance ad. He figured someone who can afford to run such a large ad must be rich, so he went in-person to the company’s founder and asked to work for free. This man replied, “I have been waiting 40 years for a man like you.”

Tai went on to post record-breaking sales numbers for the company by being one of the first to leverage Google AdWords. Back then, it was really cheap to get in front of thousands of people online.

He then went on to build and run a salsa nightclub. After being burned out from the nightclub business, he invested in online dating sites. Now, he is the CEO of an online education company where he sells training courses teaching people how to achieve “health, wealth, love, and happiness.” You can buy his stuff on his http://TaiLopez.com and his motto is “Everybody wants the good life. But not everybody gets the good life.”

Tai Lopez Review on If He's A Scam
Tai Lopez runs an online education company where he sells training courses teaching people how to achieve “health, wealth, love, and happiness.”

Tai Lopez really started going full force with his online training company in mid 2015. He started buying video ads on YouTube and went from nobody knowing him to an Internet meme. He split-tested a number of ads, and this one caught storm:

His video ads reached at least 100 million viewers. People speculated how much he spent and how he could afford it. This video by the popular YouTuber H3H3 explains it well:

His ads went to a sales page where you could buy an online course. So most likely, he paid for more ads with the money he made from them.

In 2015, he moved into a new mansion in Beverly Hills, California, which he calls “Knowledge Society Headquarters.” Some speculate that he rents it and not owns it because it’s listed on Zillow.com.

Tai and his team releases a large amount of consistent content on social media (especially YouTube and Snapchat) and new ads to drive new people back to his site to buy stuff. It’s clear that all his time is now spent on his new online training business because his social media shows his entire day-to-day is spent creating content and promoting Tai Lopez’s programs.

You may be wondering, “Is he really rich?”

Possibly. At least for now. In 2016 and 2017, he has ramped up the expensive purchases and posted pictures of it on social. Part of that is clearly to attract more eyeballs and get more customers. He went from owning one Ferrari and one Lambourghini to renting a private jet and buying an Aventador, Rolls Royce Ghost, and Rolls Royce Dawn. His business has clearly made money and he employs an entire team to help him.

Tai Lopez Rolls Royce Ghost Dawn
Tai’s Instagram post showing off his new cars: an Aventador and a Rolls Royce Dawn.

He has also been spending money getting Instagram models to advertise for him and to do prize giveaways. You will often see a flock of models with him in social media. He has claimed to give away cars, iPads, xBoxes, and more on Instagram. Will it last? Who knows? He’s also forming a lot of relationships with influencers; if he does go bankrupt, he might be able to reach out to them for help to bounce back.

How I Stumbled Across Tai Lopez

He was mentioned by a millionaire, Michael Sartain, who I conducted an interview with on my Youtube. I looked him up as I tend to do with every book or person of influence mentioned to me. He has his own youtube channel and website (search Tai Lopez, you’ll find him) where he teaches 4 main things: success in health, wealth, happiness, and love. Anyhow, I watched his videos and eventually bought his products. Nowadays, he has gained notoriety because he has spent tens of millions of dollars on Youtube ads to promote his products. He has gone far beyond the threshold of what is called “ad fatigue” and everyone I go online, people in the comments are hating on him or making fun of him. They are calling his stuff “get rich quick scams.” Many people have seen the same ad from him over ten times.

There are some people who still love him and fight for him, and I have got into heated debates with some of them. I would say he has gone way over the edge in terms of over-promoting his ads and compromising long-term brand value reputation for short-term gains. I don’t think he took into account over-exposure and there is a huge movement of people who have seen his ads dozens of times online and are sick of him. Countless videos on Youtube have been made making fun of his ads.

Is Tai Lopez A Scammer? Brand and Product Reviews (Including 67 Steps)

Is Tai Lopez legit?

TLDR Summary:

If you don’t have time to read the big block of text that follows reviewing his stuff. The biggest problem I had with it was that it was too generalized, and took advice from successful people of different fields and applied it universally.

It’s easy to do that when you are promising success in so many different domains (health, wealth, love, and happiness). I just don’t think the secrets that made a chess Grandmaster win and those who made Sun Tzu into a famed war general apply to every domain. The laws that make someone a great Basketball player aren’t the ones that make someone a great insurance CEO.

Having said that, I think this is an issue that most personal development influencers out there share. Tim Ferriss tends to do the same thing in his podcast interviews.

The 67 Steps Review

Here are my thoughts on the 67 Steps. It’s worth the buy. It’s $1 per video. And each video, in my opinion, is well worth the purchase if you actually listen and absorb what he is telling you.

He gives you 67 steps lessons with good examples from successful people and books he has picked out. It was well worth it and I hope to re-watch all of them again one day to remind myself of things. Hopefully, he updated some of them because some videos are fairly old with old camera equipment but nonetheless good. My warning is make a commitment to watch all the 67 videos.

I downloaded the MP3 versions provided and listened to them at 2x speed on my iPhone. Some more than once. I have talked to many people who also purchased 67 steps and many stopped watching and listening to them a quarter or half of the way through. They give many excuses such as “I’ve heard all of this before” or “it’s common sense” which I don’t think is true.

Additionally, I got an Audible audio-book version of Managing Oneself by Peter Drucker (anything by this man is gold by the way) with my purchase. That is at least a $5 value. I listened to that book twice. It’s a VERY quick read so it may not be that valuable. The print version is about $4 including shipping on Amazon. You may not get this free bonus when you take the course.

Did I pick up anything useful? Yes. There was some interesting insights he pulled out that made me change how I thought of myself and stopped me from complaining.

One was his “Man on the Moon” video where he says that it took hundreds of millions of dollars and thousands of astronauts to accomplish the impossible: go to the moon. So if that is possible, how can you be complaining that what you are doing is impossible when it’s probably much less difficult than that?

That shut me up since my goal’s are actually pretty modest in comparison (making six figures a year and then a million, leaving a positive impact on people online, becoming fit, improving my dating life, etc.).

One Year Update: I am leaving an update to this post after over a year since I bought and consumed the 67 Steps course. I want to leave a review of the product after the dust has settled and I had some time to clear my head from the hype.

Even though I listened to the course a few times over, I for 99% of it. All that remains is Tai’s general vibe and attitude while teaching it and the “Man on the Moon” lesson, which impacted me the most. Note: you have lifetime access to these videos so you can get a refresher when you want. And a different lesson may leave an impression on you.

Overall, after a year of mulling it over and reflection, I do feel he may have just pulled out these 67 topics from his butt. There was definitely some improvisation for many of these videos going on and no actual script. I don’t like that, especially for someone claiming to teach the secrets of life success. Having said that, he’s probably fixed up the videos by now.

Get 67 Steps Now:

I figured I might as well leave a direct link to the 67 Steps course. If you buy through my link, I will get a commission at no extra cost to you. Click here to buy 67 Steps.

As far as the Mini MBA program, I have some even more critical things to say…

Tai’s Mini MBA Program

At the time I bought 67 steps, his Mini-MBA program was offered at $1000 for the first 3 months. I learned from successful people to always try to haggle the price lower.

I emailed in and they were willing to lower the price to what I asked for, which was around $500. They were pretty quick to accept the offer and I should have pushed further but out of politeness I didn’t (Argh! I regret that). They were definitely still in the phase of testing prices. I tried it for the first 3 months and then cancelled.

I have spent even more money on other online courses. For this one, I was not satisfied. $500 is a lot of money to me and I definitely feel I could have gotten a better return on investment elsewhere. I went through all his videos loyally multiple times. But I can’t say there was anything that great that you can’t get online or anything that made back the money for what I studied in there. It’s been a couple years since my purchase, so I can say that for sure.

Along with a video library, it comes with weekly Q&A live calls with the members that are recorded for later use. Around 30 people showed up in the calls when I was a part of them. You could tell the groups were growing as time progressed. I was able to get in questions but he would not always answer them. Sometimes, he would but it is understandable given the amount of people in the call. I found the videos fairly informative and they talked about some general and specific principles. The topics were all across the board and sometimes fairly general. Some of the videos were on specific books read and how they related.

I thought it was not worth the price I would be charged every month so I cancelled after my first 3 months. The course was not really structured and it was just access to a bunch of videos. I couldn’t really see any structure or how I could earn the “graduation certification” I heard about. I was a bit disappointed about the Mentor interviews. There were only a couple available. These include the man who played Superman (in the movie before the last Superman movie.. the black and white one) and Joel Salatin, Tai’s mentor. I definitely think I came out of it better than I was before. But for me personally, the lack of structure, tangible knowledge, and nature of the material left me without a deep sense of displayable skills or knowledge I would think to get out of a MBA or anything like it.

The Mini-MBA material is really easy to understand and no level of complicated math was used in it at all. Basic math was as hard as it got (which could be a good thing if you suck at math). There were a lot of anecdotes he used in his videos from his readings in books and some from his personal experiences with other people. I think it is better than nothing and you will come out of it better than you came in if you listen and are willing to learn. Is it worth the excessive price? I am not sure. If you have plenty of money to spend, maybe.

It seems he has been making upgrades to his camera and microphone equipment lately. I think the Mini-MBA program could use a bit more structure, key things to teach, an upgrade on the user interface for members, and provide more tangible/specific skills, knowledge, and abilities. The style is a bit too informal for my taste. It is him lecturing in front of a camera for around an hour per video. It is unedited and he tends to ramble a bit, get off track, or proceed to anecdotes.

The categories were kind of clunky and it made me feel like things were missing. Some were organized into different karate belt colors yet some belt colors were missing. When I inquired, they said that was another program (it seems to have discontinued as I couldn’t find it on their website. One of them was a persuasion program). Other categories were organized into big topics like Mentor Interviews.

Regardless, it is cool to see how Tai has built this sales funnel program through his YouTube and social media. He’s doing a decent job testing prices and using it to do other things. I’ve seen him sell a conference through this. I saw how he booked a ballroom and hired professional cameramen to record it. I admire his landing page and notice how his site actually works enough for people to buy a product online through him if they want to. Those are things that I’d like to do one day. If anyone has any interest in what value you think I can provide to you that may help your life, let me know and I can start working on a product. It is nice to see that Tai is not afraid to take action and release his product/business without the fear of inadequacy or failure.

TLDR: It definitely felt like he was just throwing together videos about whatever he wanted to talk about and doing a mediocre job of organizing them into some system. I can’t say it was worth the $500 I spent.

Tai Lopez’s Social Media Marketing Agency (SMMA) Course Review

Lately, Tai has released a new course that will supposedly teach you to “travel the world and have fun” while making thousands of dollars managing other’s social media. The payoff of being “a traveling CEO” is plastered all over the sales page.

It teaches you (over 4 months) to start and run a social media marketing agency and gives you a certification. Supposedly, it will let you work virtually and travel the world.

I haven’t bought the course, but I have talked to dozens of people who work in social media marketing and advertising as agency employees, managers, or individual consultants. Recently, I wanted to investigate if this was legit, so I reached out to tons of people on LinkedIn for phone interviews.

Two big patterns emerged from all of my interviews:

  • There’s a lot of smoke being blown up people’s asses. Businesses who don’t know anything about social media but think it’s interesting get burned and scammed by people who are trying to make a quick buck.
  • Businesses really only want sales and customers from social media. It’s really hard to deliver these by just posting social media content or managing ads. It is possible, but it’s very difficult and competitive.

This leads me to the conclusion that this course (and social media in general) is a great area to build a short-term pyramid scheme: scam people so that they can scam others. Again, I could be wrong.

I really don’t think Tai Lopez’s certification is worth as much as people who actually can produce results or follows on social media (as is the case with most online marketing certifications)

Time will tell. In five to ten years, we will know whether it works or not once the general public has become savvy.  The smoke will have cleared and those who actually deliver results will remain. Right now, we’re still in the stages where it’s a new thing and people can be tricked. If this course actually delivers results, then it will still be here.

Get SMMA Now:

I figured I might as well leave a direct link to the course. If you buy through my link, I will get a commission at no extra cost to you. Click here to check out the SMMA course.

My Overall Thoughts on the Whole Tai Lopez Ordeal: What I Like and Hate

What I Like

I have seen a couple millionaires outwardly admit online that they like him. Jeremy Frandsen of Internet Business Mastery even admitted in a Facebook group that he spent thousands of dollars on the guy, and really liked his Persuasion course. At first, I was a bit outraged even he would fall for this guy. But then, he explained how he liked a lot of the lessons Tai teaches, such as “the more you learn, the more you earn.”

These are the subjects that initially got me attracted to him in the first place. These were topics I was deeply interested in, and no one else I knew in real life really cared for it. I loved his emphasis on learning from the best in the world, science, and his admiration of Warren Buffett and Charlie Munger. He clearly talked about a lot of important principles to success, like honestly assessing your weaknesses, hard work, and giving back.

His emphasis on books has really leveled up my game. He has introduced me to a lot of useful scientific books and increased my love of learning.

He has also still maintained some level of conservatism. Unlike Dan Bilzerian, another rich guy who likes to show off his life, he hasn’t shown any level of sexual activity with any of the models in his content.

But something about him is rubbing me more and more in the wrong way.

What’s Rubbing Me The Wrong Way

His behavior and business model is what is repelling me.

He has been showing off more and more expensive possessions on social media, which goes against any philosophy he used to have about “knowledge being more important than possessions.”

As for his business model, I think it may be flawed. A get-rich-quick infomercial scheme is nothing new. Every couple decades, someone new comes along with an ad showing off his expensive possessions and promising a formula where you can do the same. Tom Vu was the famous guy for doing that. Here’s one of his old ads:

But they inevitably get exposed over time, when customers aren’t getting results. They disappear along with their businesses. In Tom’s case, he was also sued. These business models don’t last for decades or grow to billions of dollars because they don’t deliver true value.

Tai Lopez may just be the modern version of that, and he won’t be the last. Maybe he was able to convince the latest generation of naive, young people who don’t know any better. Already, he’s gotten a lot of backlash and skepticism for being a fraud. Almost immediately after his 2015 ads came out, tons of parodies of his ads came out that got hundreds of thousands of views.

Time will tell.

All I know is that I’ve been studying tons of billionaires and successful people for years, and my gut feeling is that something is a bit off that’s preventing him from ultimate success and repelling me away. What’s shocking is how many successful millionaire influencers online have pledged allegiance to him, including John Lee Dumas, Lewis Howes, Gary Vaynerchuk, and Jeremy Frandsen. Maybe I’m wrong. Or maybe I’m right and they’re too caught up in this age of “make friends with everyone because it expands your network.”

Too Long Did Not Read (TLDR)

Here’s the summary:

  • A lot of the time, it seems like he is just churning out rants about whatever he wants to talk about. There is a lot of quantity inside his vault, maybe too much.
  • It is better than nothing. If you were to compare it to getting advice from a homeless man or sitting at home doing nothing, it is better. But there is a lack of structure, focus, and accountability to what he does.
  • The topics and objectives he tries to cover are too broad. It’s everything from getting rich, to improving your body, to reading more books, to nutrition. This may not be good because the lack of focus leads to no accountability or check-in’s on if you are actually getting results.

21 Patterns of Successful People

On a similar note, if you like studying and taking action on advice from successful people, I have spent years documenting patterns I found in successful people. When I boiled them down, they came out to 21. If you want this, you can get it for free by clicking the button below and entering your email.

21 Patterns of Successful People

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31 Comments

  • Krishna

    June 14, 2017

    Hey Will, nice article but is Tai pretty much a scammer and with his social media and real estate program which is like 1000+ and it’s just a waste of money correct and I won’t actually make money? Also wanted help with some youtube stuff and blog stuff, you could use email or something.
    Regards,,
    Krishna

    Reply
    • Will

      June 15, 2017

      Hi Krishna,

      I don’t know if he is a scammer or not. Like I said in the article, we will find out 5 to 10 years from now when people get results from his teaching and he’s still around with a good reputation … or he gets found out. It’s skeptical because he hasn’t proven great success in real estate or running a social media marketing agency himself yet he’s selling this stuff. Having said that, I’ve seen a couple success story videos for his SMMA course on YouTube.

      P.S. I don’t understand your email comment. I have an email newsletter you can sign up for with the pop-up box that shows up on the site or the button on the side bar. It’s my most important and valuable resource but only for action takers that commit and believe in what I teach.

      Reply
  • Anja

    May 5, 2017

    Thank you Will, for you honest, beautiful and detailed review. No negativity or extremely promoting, just telling it the way it is in the way you experienced it all. You definitely gave it a fair try and you sound like someone that is doing what successful people all do. I applaud you for that and I wish you lots of success on your way. I’m traveling the same road. Thank you for sharing this, you’re a great person and I KNOW you’re going to DO it and MAKE it! Kudos to you! ♥

    Reply
    • Will

      May 5, 2017

      Thanks Anja for writing such a positive comment. I don’t get as many as I want compared to the negative sometimes so this is great.
      Yes, I am just trying to succeed myself and honestly sharing what worked, what didn’t, and what didn’t meet expectations (unfortunate but a part of the real world).

      Reply
  • Kenny Evans

    April 14, 2017

    Your article is very weird and you seem shady. Some programs you didnt go through yet you want to promote it and you bash the program and you want to promote it. you seem like a scammer and now you have these “21 Actionable steps to getting anything you want in life”. I believe you could just be another “scammer”.

    Reply
    • Will

      April 14, 2017

      Hi Kenny,
      I’m not trying to scam anyone. Here’s my story: I wrote a honest review of the programs which may have been negative you viewed it as “bashing.” After it was up for a long time, someone suggested I throw up an affiliate link anyways. My concept is this: if you’re going to buy the program anyways even after my review, please go through my link if you thought I provided value. I will get a small cut.

      I was scared I would get comments like this that try to make my day worse from strangers but that is the risk you take when you put up a post on the Internet. I decided to be warm and respond to all comments rather than block it. Hope this helped.

      Reply
  • Eddy

    April 14, 2017

    Thanks for the Tom Vu YouTube Video, very hilarious it made my day!. I had never heard of him before.
    BTW: Would you please recommend for me about 7 financial development books that you read before that made you think differently. I plan on starting my own business and quitting my 8-5 job.

    Reply
  • Bill C.

    March 20, 2017

    Nice Review :)
    Thanks man!

    -Bill C.

    Reply
    • Will

      March 21, 2017

      You’re welcome, Bill.

      Reply
  • Lisa C Good

    March 11, 2017

    Thanks Will for your input on Tai’s courses. I am a “late bloomer” you might say in the pursuit of personal success and financial independence although I have been entrepreneurial minded all my adult life. I have learned in the recent past how it is ‘the getting started that has always stopped me”. Going after a bunch of paradigm changes at present so I can break through that “terror barrier” (Bob Proctor) and make it happen!
    My joke in life has continually been…”I’m still trying to figure out what I want to be when I grow up” and let’s just say… I have been “grown up” for many years now so it’s time I figured it out.
    I have a lot of ideas and would hope to connect with some younger more tech savvy peeps that might help bring one or more into fruition.
    I sense you are an honest young man. I allowed push notifications from you but honestly don’t even know how or where they will come through. teehee
    Have a happy today and keep pursuing those dreams!!
    Lisa

    Reply
    • Will

      March 11, 2017

      Thanks Lisa,

      There’s many books that helped me with this. The biggest thing I learned was that you shouldn’t have it all figured out because it’s impossible and will lead to a boring life. I suggest Winning by Jack Welch and So Good They Can’t Ignore You by Cal Newport.

      Thanks for allowing push notifications.

      Reply
  • Craig

    February 20, 2017

    Nice review.

    I had actually never heard of Tai Lopez until tonight. I saw a bit of one of his ads and I liked the way he speaks and presents things, but I am also cognisant of the fact that the best scams are by very charismatic, likable people. I think your review is fair and balanced and I love how you sum it all up with a TL;DR at the end.

    I’m going to have to go through the rest of your site…

    Reply
    • Will

      February 20, 2017

      Awesome, thanks for the kind response. That’s exactly what I was aiming for.

      Reply
  • Jeffrey Ito

    January 28, 2017

    Excellent review! For those looking for it here’s the official Tai Lopez Social Media Marketing Agency Program video: https://www.youtube.com/watch?v=nL_Z5WOIzIw

    Reply
  • Marcellino

    January 21, 2017

    did you get a full refund ?

    Reply
    • Will

      January 21, 2017

      I chose to keep it. I only bought the first tier, none of the upsells after that cost $100 to 10,000

      Reply
  • Joanne Flynt

    January 17, 2017

    I did read your review above. I just want to be clear. I am trying to start my own business and am having problems with organization and procrastination. I do know what my issues are, the problem is dealing with them. So I think that you are recommending the 67 videos to help with that from Tai. Are you implying that you can help with that with you free videos. I have a discounted offer from Tai that only goes through today. Also can I negotiate that price down. Of course I would like a prompt response. Thank you.

    Reply
    • Will

      January 17, 2017

      He covers productivity at a broad level in his 67 videos. I don’t think it would be a great fit. Brian Tracy has actual productivity courses. Again, I’m not affiliated with him (your question makes me think you think I’m customer service). Be careful with those discounts; many businesses always have a “limited time offer” going on.

      Reply
  • Stephen Donohoe

    January 15, 2017

    Very good review not pushing anybody into the product which shows you have integrity.

    Reply
  • Paul Watson

    January 10, 2017

    Thanks for your honest and candid evaluation. I appreciate it.

    Reply
    • Will

      January 11, 2017

      No problem, Paul.

      Reply
  • Shane

    December 15, 2016

    “If you were to compare it to getting advice from a homeless man or sitting at home doing nothing, it is better.”

    That gave me a very, very hearty lol.

    Reply
    • Will

      December 15, 2016

      I did not mean this in a snarky or rude way towards Tai. Glad it made you laugh though, Shane.

      Reply
  • David

    November 11, 2016

    Hey Will have you taken his social media agency course before. thoughts on it?

    Reply
    • Will

      November 12, 2016

      Maybe a long time ago. It is probably well updated or new, so no.

      He did spend millions paying for ads and subscribers (rather than get them organically) but nonetheless has retained a healthy 50k viewership so it’s a toss-up. He’s not the best at the world at it but not the worst.

      Reply
      • Bowie Ballard

        February 27, 2017

        In your opinion, who is “the best in the world” at it? Would love to hear your opinion on that question. Note: I just entered my email address into your system to keep updated on what you offer now and in the future. You seem quite credible and that is not phony praise. Look forward to your response.

        Reply
        • Will

          February 28, 2017

          Thanks for the compliment and words, Bowie.

          There are different people who are the best at the world at different things. Tai covers some broad topics, like making money, love, happiness, and so on. For happiness, I’d turn to the top positive psychology scientists. This article goes into detail: willyoulaugh.com/happy

          For money, Napoleon Hill and books by billionaires are a great place to start.

          For love, I’d turn to science as well. There are studies you can find at PubMed and Google Scholar where they cross examine the longest living couples. There’s a book too by the leading scientist on it called The Mathematics of Marriage.

          As you can see, I turn to achievements, net worth, and rigorous science.

          Reply
  • Julian

    October 12, 2016

    when did you write this article? thanks !!

    Reply
    • Will

      October 12, 2016

      A long time ago.

      Reply

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