I saw this video addressing the issue of people stealing videos off Youtube and getting millions of views on Facebook. The point of the video is bringing awareness and calling for change.
I was compelled to write a comment on the video which I pasted here explaining the bigger issue:
I have noticed this a while ago. I don’t think you can say you could ever have reaped all 60 million of these views for various reasons though. Facebook’s in-platform virality and sharing really created that. Maybe you could have kept most of those million if they had just shared an embed Youtube video – who knows. I think the way of classifying it as “Facebook Freebooting” is not the major concern in the long run. The internet is here for the next 100, 1000, 10000 years. There will be so many websites and platforms that people will try to share and steal content. It’s already happening all over that people don’t realize it. Globally, in countries you can’t speak the language of, there are many videos being ripped and taken and profited from already. A general attack on Facebook is important in America I understand, because of the huge dominance Youtube and Facebook have as the monolith colossal players and every other media player is nothing in comparison and content on there is squashed, but the big concern is about copyright on the entire internet.
If you have delved deeply into the big platforms and websites emerging in social media, what you will see, however, is copyright that is not being enforced. Some are using tons of copyrighted content that are being going through billions of views every month and the copyright owners are not individual amateur content creators but part of big businesses.But the point is the general concern is more than that.
LONG STORY SHORT TLDR: If you’re smart and take my advice, you will have to innovate in other ways with watermarks and other aspects in video to brand it and drive subscribers. I think in the long run, globally, copyright is almost impossible to fix just like how rampant and difficult to contain the counterfeit market is globally in our world. America and Europe may be different because they can potentially limit most of it with the right systems but don’t be surprised if outside of a national perspective, there are countries out there stealing your content (such as China)